As a social media platform, Facebook is regarded as the largest platform that is used by consumers on a regular basis, with 1.94 billion users on a monthly basis in 2017 (Statista, 2017). This leads on to suggesting that Facebook is the largest platform that is used by businesses to market their products to potential customers due the usage of Facebook by people; 70% of marketers use Facebook to target new customers (Pick, 2014). Furthermore, Facebook provides a platform for small businesses to be able to market on a much larger scale with little cost due to the service being free; DeMers (2015) suggests that 41% of small business in the US uses Facebook as a main marketing tool to communicate to customers.
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